Adobe stock news
On September 28, 2026, Adobe (Nasdaq: ADBE) and the National Hockey League (NHL) announced a strategic partnership designating Adobe as an Official Creative, Marketing and AI Partner of the league. Under the agreement, Adobe will deploy its Adobe CX Enterprise solutions and generative AI capabilities across the NHL's digital ecosystem to deliver real--time, personalized fan engagement for over 200 million fans across 147 countries, while developing AI--powered creative tools for clubs and fans ahead of the 2026–27 season.