Adobe stock news
On October 5, 2026, Adobe announced a significant expansion of its partnership with OpenAI during OpenAI DevDay, highlighted by the launch of the CX Enterprise Coworker plugin directly within ChatGPT. The integration embeds Adobe's agentic marketing workflows—such as audience curation, journey design, asset generation, and channel activation—into a session--persistent conversational interface. Additionally, Adobe became a launch partner for OpenAI's Marketplace, allowing enterprise clients to deploy existing OpenAI commitments toward Adobe CX Enterprise Coworker licensing, alongside plans to integrate Adobe Workfront with OpenAI's Agents API.