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On September 18, 2026, Meta Platforms received a preliminary injunction from the European Data Protection Board (EDPB) regarding its "Pay or Consent" model for AI training. The ruling mandates that Meta provide a version of its services to European Union users that does not utilize their personal data for training generative AI models, with a compliance deadline set for October 1, 2026. This regulatory intervention poses a significant risk to Meta's advertising efficiency and the localized performance of its "Personal Superintelligence" features within the EU market.