New book on business topics
In June 2026, NYU Stern professor Scott Galloway published "The Post--Efficiency Era: Leading for Creativity in a World of Automated Productivity." The book posits that as AI commoditizes operational efficiency, competitive advantage shifts to "human--exclusive" traits like brand storytelling and radical creativity. Galloway provides a strategic framework for transitioning from cost--optimization to high--margin innovation. The work is currently a bestseller in the US, offering critical insights for leaders navigating the limits of algorithmic management and seeking to build long--term brand equity in an automated landscape.