Meta bot
Meta Platforms has officially launched "Meta Business Agent," an enterprise--grade artificial intelligence tool designed to automate customer interactions and sales workflows across WhatsApp, Messenger, and Instagram. The platform enables businesses to perform complex tasks such as lead qualification, product recommendations, and appointment booking while integrating with external systems like Shopify and Zendesk. This global rollout represents a strategic expansion into the B2B sector, establishing a new high--margin revenue stream intended to complement the company's core advertising business. Following the announcement, Meta's stock price increased by approximately 4.3%, as market analysts highlighted the tool's potential to compete directly with enterprise AI offerings from OpenAI and Google by leveraging Meta's existing multi--billion user base.