New book on business topics
In June 2026, "Blue Ocean Strategy" authors W. Chan Kim and Renée Mauborgne published "Beyond the Horizon: Creating New Market Space in the Age of AI." The book applies their signature strategic framework to the era of generative technology, arguing that AI should be used to create entirely new categories of value rather than just optimizing existing ones. They introduce the "AI Value Innovation" matrix to help firms identify "non--customers" in the digital age. The book is currently a top--seller in the US, providing a much--needed strategic lens for executives overwhelmed by technological change and seeking sustainable growth models.