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On May 27, 2026, Alphabet Inc. introduced a suite of AI--driven advertising innovations at the Google Marketing Live summit, specifically designed to monetize the transition toward conversational search. The company debuted "Conversational Discovery Ads," which utilize the Gemini model to facilitate real--time, interactive dialogues between consumers and brands. These tools are intended to maximize ad inventory and improve conversion rates as the company integrates generative AI more deeply into its core search experience, ensuring that advertising remains a primary driver of Alphabet's revenue growth.