Innovation structuralization methods and tools
On July 7, 2026, McKinsey & Company introduced "The Innovation Value Chain 2.0," a strategic framework designed to convert "Creative Fluidity" into "Operational Rigor." The methodology employs "Ideation Clusters" for cross--functional brainstorming, which are subsequently refined into "Strategic Prototypes" via the "McKinsey Horizon AI." These prototypes are programmatically mapped into "Implementation Workstreams" and "Granular Task Assignments," facilitating a structured transition from product discovery to market--ready execution.