New book on business topics
In July 2026, Columbia Business School professor Rita McGrath published "The Permeable Strategy: Winning in a World Without Industry Boundaries." The work provides a strategic framework for navigating the dissolution of traditional market sectors, introducing the "Arena--Based Competition" model. McGrath emphasizes the necessity of "Discovery--Driven Planning" to capture transient advantages in volatile environments. The book has quickly ascended to the top of US business bestseller lists, providing critical methodologies for organizational agility and proactive market pivoting.