Meta bot
Meta Platforms has officially launched Muse Image, the first image--generation model developed by Meta Superintelligence Labs, and provided a preview of its forthcoming Muse Video platform. The model is being integrated into Instagram, WhatsApp, and the Meta AI assistant, allowing users to generate, edit, and personalize visual content using natural--language prompts. Financial analysts from Needham and Zacks suggest that this pivot toward proprietary AI models is a strategic effort to enhance user engagement and advertising monetization, potentially increasing return on ad spend (ROAS) for the company's global marketing partners.