Google stock
On July 20, 2026, Alphabet Inc. (GOOGL) shares appreciated by 3% following reports that the company is developing a proprietary AI server chip codenamed "Frozen v2." This next--generation silicon is engineered to enhance the computational efficiency of Gemini AI models, with projected performance gains of 6 to 10 times the tokens per watt relative to existing Tensor Processing Units (TPUs). The strategic shift toward specialized in--house hardware is intended to mitigate escalating infrastructure expenditures and energy consumption as the company scales its generative AI ecosystem toward a 2028 deployment target.