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Meta Platforms has initiated the global rollout of Muse Spark, a multimodal reasoning model that serves as the core engine for its "personal superintelligence" ecosystem. Integrated into WhatsApp, Instagram, and Facebook, the model facilitates real--time contextual assistance and advanced voice interactions. This deployment is a key milestone in Meta's strategy to monetize its $125 billion+ AI infrastructure investment by enhancing platform utility and driving long--term user retention.