Amazon stock
Amazon.com Inc. (AMZN) officially scheduled its "Prime Big Deal Days" for October 13--14, 2026, as announced on September 11, 2026. This exclusive 48--hour shopping event for Prime members is strategically positioned to capture early holiday demand and drive subscription growth. Analysts expect the event to provide a significant boost to fourth--quarter retail volumes and serve as a critical test for Amazon's newly optimized regional fulfillment network.