Amazon stock
Amazon.com Inc. (AMZN) officially confirmed on June 30, 2026, that its annual Prime Day event will take place on July 14--15. The company announced that this year's event will feature the global debut of "Rufus," an AI--powered shopping assistant, across its mobile application to provide personalized recommendations and real--time deal alerts. This event is a critical driver of third--quarter revenue and is expected to showcase Amazon's latest advancements in generative AI integration within its core e--commerce ecosystem.