Amazon stock
Amazon Web Services (AWS) implemented a 20% price increase for its reserved GPU capacity, effective July 1, 2026. This adjustment, which specifically targets high--demand Nvidia Blackwell and Hopper instances, marks the third consecutive quarterly price hike for AI--optimized compute resources. The move underscores Amazon's significant pricing power in the cloud infrastructure market and is expected to bolster margins as the company manages a projected $200 billion capital expenditure plan for the 2026 fiscal year.